Wondering if you need to create a careers newsletter? If you work in careers, then a regular careers newsletter can be a powerful information sharing tool.
As long as the information is relevant and the document is easy to scan read, students and parents will engage with the resources and learn about opportunities which they would otherwise miss.
In fact, a careers newsletter can help them think outside the box and expand their post-school options.
But we know that there is A LOT of information to sift through, and putting together a comprehensive and engaging newsletter can be time-consuming. (We also know that time is scarce for careers advisors working in high schools).
Which is why we’ve put together this simple guide to creating a careers newsletter for your students. Follow the steps and you’ll have a sharable newsletter in no time.
Step 1 – Plan a Structure
There’s a lot to cover, so break it down into sections. You could group information by industry, year level, or type of information depending on what you think would appeal most to your students.
Start by opening a new document and listing the sections you want to include in order. You don’t need to fill them in just yet (that’s the next step), but start by working out where everything is going to go.
At Study Work Grow, we’ve refined our newsletters over the past 14 years, and now our format now looks like this:
- We start with Events, including Open Days, Info Sessions, Workshops and Courses
- Then we list the new Scholarships and any Competitions for secondary students
- Next, we include any information about Careers & Jobs, such as industry information, employment opportunities, and workplace rights and responsibilities
- Then we have a section with Further Learning opportunities such as new courses, traineeships and apprenticeships, or pre-apprenticeship training
- Our Work Experience segment contains all the latest placements we’ve found, as well as any advice for finding work experience
- The Resources section often contains information to help students navigate their senior years including:
- wellbeing and lifestyle resources
- advice on financial management
- gap year or student exchange opportunities
- study tips
- Finally, we look at one career in detail each week in our Job Spotlight
(If you’d like to see a copy of our newsletter for an example, just send an email to email@example.com)
If you don’t need every section each week then simply leave it out, and you may want to insert other sections to suit your school. For example, if you have a strong VET in schools focus then you may need a section which covers those issues and opportunities.
Step 2 – Collate your information
Now you have your structure, it’s time to fill it out. Start by reading through your emails (if you’re signed up to uni newsletters etc.) and look for information that could be relevant for your students.
You can also collect information from expos, open days, and teacher info sessions, and ask your local tertiary education providers to send you their most up-to-date information.
You’re looking for:
- The type of resources (event, scholarship, apprenticeship etc.)
- Any start and finish dates, or closing dates for jobs and scholarships
- Locations for events
- A contact person or link for following up
- Any associated fees or costs
You’ll need to include any relevant information students may need to:
- decide if the item is something they are interested in, and
- take the next step
At Study Work Grow, we proactively check thousands of sources to make sure we catch every opportunity – over the years we’ve built a database of resources we check each week, and you could do the same for your own newsletter.
Step 3 – Include local and school news
If you have any new information about your school’s careers program or events, or perhaps you want to remind students of a looming deadline or service you offer, include it in your newsletter. Students and parents get used to reading your newsletter (when it’s published on a regular basis) and it can be a great way to gently remind them of ways they can access support.
You could also include student achievements, alumni stories, or local job opportunities in this section.
Step 4 – Include your details
Don’t forget to add your name and contact details to each newsletter so students and parents know who has produced the newsletter and where to reach out for more help or information. Provide them with the best way to reach you, your availability for appointments, or whereabouts you’re based on campus.
The Newsletters we produce have room for you to include your own details, it’s really simple to create a newsletter specific signature to ensure that adding these all important details is quick and easy.
Step 5 – Convert them into PDF’s
Newsletters look much more professional when distributed as a PDF (and it means that no-one other than you can edit them).
There are lots of ways to turn a document into a PDF, but if you are using Microsoft Word then you can simply choose to ‘Save as PDF’ when saving your document – make sure file format is selected as PDF and if you have links in your newsletter (which you probably will) and the option is available, make sure you select best for electronic distribution and accessibility.
From here, your newsletter is ready to send. Share it with students through your Portal or Intranet and send it home via email, then next week or month repeat the process.
Or, use the ultimate time saver and get the Study Work Grow Careers Newsletters
We know how long it takes our team to curate and publish the newsletters each week and if you’re only doing it for your state or local area then you’ll save some time by having to search fewer websites and other sources. But be prepared for it still to be a time consuming and sometimes lengthy process.
Alternatively, signing up for our Standard Membership is an easy option where each week you’ll be able to download a packed newsletter for your state in word format and simply add or remove any additional items you’d like to share. Insert your signature (contact details) and simply send it out.
Our members tell us it only takes them around 5 to 10 minutes to create a newsletter each week, and that’s for those members who format and edit the Word Document newsletter before sending it on to students.
You can make things even easier by allowing your students (and their parents) to create their own membership (included for FREE as part of your school membership) and then we send them engaging weekly Careers Newsletters on your behalf.
Each week we send our newsletter to thousands of students across Australia – they manage their own subscription, and can set their own preferences, we’re finding this approach is working. We see students clicking on links, pursuing opportunities and finding out about their options, actively engaging with the resources we provide.
If you’d like to find out more about Study Work Grow membership for your school then sign up for a free 30 day trial here – there is no obligation to subscribe and you can access all our resources with no restrictions for 30 days.